Delivery included to the United States

Utilizing Consumer Psychology in Business Strategy

Utilizing Consumer Psychology in Business Strategy

Hardback (30 Apr 2018)

Save $13.25

  • RRP $295.63
  • $282.38
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 7 days

Publisher's Synopsis

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement.

Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Book information

ISBN: 9781522534488
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: 340
Weight: 868g
Height: 254mm
Width: 178mm
Spine width: 21mm