Publisher's Synopsis
Small and Medium Enterprises (SMEs) encounter significant challenges in today's dynamic business landscape, exacerbated by factors such as excessive bureaucracy, limited government support, and difficulties in accessing specialized personnel and cutting-edge technology. The COVID-19 pandemic has further intensified these obstacles, pushing SMEs to the brink of survival, and demanding innovative solutions to navigate the crisis successfully. Using Organizational Culture to Resolve Business Challenges, edited by Gerardo Reyes Ruiz, provides a transformative solution to the challenges faced by SMEs. This groundbreaking book offers a collection of real success stories from around the world, demonstrating how organizational culture played a pivotal role in the resilience and triumph of these enterprises during the pandemic. By exploring these case studies, readers gain invaluable insights and practical strategies to cultivate and leverage organizational culture for navigating change and driving sustainable growth. Designed for academic scholars, stakeholders, business professionals, and students, Using Organizational Culture to Resolve Business Challenges presents a comprehensive exploration of the impact of organizational culture on SMEs. It not only highlights the critical importance of fostering a strong culture but also provides actionable guidance for establishing and nurturing it within these enterprises. This book equips its readers with the knowledge and tools necessary to thrive in the face of adversity and take advantage of new opportunities in today's rapidly evolving business environment.
