Publisher's Synopsis
This book is a great study of the strategy and tactics used by some of the fastest-growing tech companies. It would definitely help in understanding how you can position your company for growth using the new rules of marketing. Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.
