Publisher's Synopsis
Do you want to improve the usability of your library website, but feel that it is too difficult, time-consuming, or expensive? In this book, you will learn that in-house usability testing on a budget is not only feasible, but it is practical, sustainable, and has the potential to lead to remarkable improvements of the content, design, and layout of your website. Usability Testing: A Practical Guide for Librarians will teach you how to: ·Make the case for usability testing ·Define your audience and their goals ·Select a usability testing method appropriate for your particular context ·Plan for an in-house usability test ·Conduct an effective in-house usability test ·Analyze usability test results and make decisions based on those results ·Create and implement a plan for ongoing, systematic usability testing Step-by-step instructions, along with a myriad of examples, allow you to use this book as a practical guide, and adapt the techniques for your own context. Techniques are appropriate for libraries of all types, including academic, public, and special libraries.
