Publisher's Synopsis
Do you ever sit at the computer to draft your social media posts and draw a blank? Do you find yourself at a loss as to what to say when it comes to social media? Are your social media posts too sales oriented?Social media can be confusing, overwhelming and difficult to grasp. In Unlocking the Digital Code, Professor Jen Riley introduces the "Campaign Theory" as a winning approach towards social media for small businesses, nonprofit organizations and entrepreneurs. Come along on the journey as Prof. Riley guides readers through functional steps to build social media campaigns for their brands. Unlocking the Digital Code provides readers with tools and strategies to address the issues that often overwhelm business owners in managing social media platforms. Regardless of the platform, this book will help you develop a strong digital presence with optimized content. With 10 chapters, a social media glossary, frequently asked questions and a resources quick guide Prof. Riley shares valuable insights, little known industry secrets, and a step-by-step guide to implementing a successful campaigns. Unlocking the Digital Code is an invaluable tool in today's fast moving online world that will take your marketing to the next level!Student Reviews: I when I began the class, I thought I knew all there was to know about social media and boy was I wrong! There is SO much more to social media platforms than just keeping your friends, family and customers updated. When I finished the class, not only did I gain a plethora of knowledge, I also gained the ability to strategize, plan, create and execute. I whole heartedly understand the value of all that I learned, the confidence it has given me, and the impact it will have in regards business. I'm so glad that I was able to attend the classes!-M. Venerable Fall 2015 StudentProfessor Riley, your Exploring Social Media class was invaluable. As a Marketing Management student with a family owned business I believe this class is one of the most important classes I have taken. This class, although challenging to me sure, appears to give a student the hands on practice desperately needed. -KM Crowe, Fall 2015 Student
