Hardback (31 May 2001)
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Counter to traditional marketing wisdom which tries to count, measure and manipulate the spread of information, author Seth Godin argues that the information can spread most effectively from customer to customer, rather than business to customer.
| ISBN: | 9780970309907 |
| Publisher: | Dearborn |
| Imprint: | Dearborn |
| Pub date: | 31 May 2001 |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 224 |
| Weight: | 367g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 20mm |
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