Understanding the Interactive Digital Media Marketplace Frameworks, Platforms, Communities and Issues

Ravi Sharma (editor), Margaret Tan (editor), Francis Pereira (editor)

Hardback (30 Oct 2011)

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Publisher's Synopsis

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Book information

ISBN:	9781613501474
Publisher:	IGI Global
Imprint:	IGI Global
Pub date:	30 Oct 2011
DEWEY:	381.45302231
DEWEY edition:	23
Language:	English
Number of pages:	472
Weight:	1350g
Height:	292mm
Width:	222mm
Spine width:	31mm