Publisher's Synopsis
Do you want to understand your website visitors, where they come from and what they look at?
A guide to understanding Google Analytics for every business small or big, this book will give you a practical understanding of web traffic, visitors, and analytics, so you can improve the performance of your website. Learn how to use Google Analytics to run and track successful digital marketing campaigns.
Understanding Google Analytics For Business Growth is a great resource for anyone who wants to learn how to use Google Analytics. It doesn't matter if you're an experienced user, or just a novice, this book caters to all levels of experience. A must for all users to understand the power of Google Analytics in your business and help you unlock your marketing potential.
Written by a leading digital marketing agency owner who has over 15 years' industry experience and has worked with small SMEs right through to big national and international brand names.
