Publisher's Synopsis
Many people have their personal tricks, but most do not really understand why those tricks work. Time to change that! This book will show you the different mechanisms, enablers and blocks, through which new ideas come to life. And it is all backed by solid science! Learn to understand and hack your creativity. The book you are holding is: - Understandable: we explain creativity in a simple way - Reliable: everything we present is based on science - Practical: Discover why some methods work for your case
