Publisher's Synopsis
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
International Edition
Paperback (01 Oct 1993)
Not available for sale
Out of stock
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
ISBN: | 9780071146210 |
Publisher: | McGraw-Hill Education (ISE Editions) |
Imprint: | McGraw-Hill Education (ISE Editions) |
Pub date: | 01 Oct 1993 |
Edition: | International Edition |
DEWEY: | 658.8342 |
Number of pages: | 608 |
Weight: | -1g |
Height: | 230mm |