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Understanding Consumer Behavior

Understanding Consumer Behavior

International Edition

Paperback (01 Oct 1993)

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Publisher's Synopsis

A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.

Book information

ISBN: 9780071146210
Publisher: McGraw-Hill Education (ISE Editions)
Imprint: McGraw-Hill Education (ISE Editions)
Pub date:
Edition: International Edition
DEWEY: 658.8342
Number of pages: 608
Weight: -1g
Height: 230mm