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Understanding Business Strategy

Understanding Business Strategy Concepts and Cases

International Edition

Spiral / Comb Bound (28 Feb 2005)

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Publisher's Synopsis

Studies strategic management at a basic, fundamental level to help students integrate and synthesize knowledge from prior business courses. This book relies on a model that illustrates process.

Book information

ISBN: 9780324306040
Publisher: Cengage Learning, Inc
Imprint: Cengage Learning, Inc
Pub date:
Edition: International Edition
Language: English
Number of pages: 544
Weight: -1g