Paperback (27 Aug 1992)
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Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.
| ISBN: | 9780127392219 |
| Publisher: | Academic Press |
| Imprint: | Academic Press |
| Pub date: | 27 Aug 1992 |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 236 |
| Weight: | 373g |
| Height: | 234mm |
| Width: | 156mm |
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