Book (13 Jul 2016)
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This episode of AMA TV discusses the potential of marketing to non-traditional communities. AMA examines the campaign Under Armor, which was tailored to female athletes, and looks at opportunities in LGBT markets.
| ISBN: | 9781473986053 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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