Publisher's Synopsis
Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.
Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights, real-world examples, and over 100 UX skills --everything you need to align your design approaches with business outcomes. Whether it's optimizing productivity, boosting revenue, or enhancing user satisfaction, you'll learn how to select the right tool for the job, measure its effectiveness, and confidently articulate value to your team and executives.
- Learn to match UX skills to specific business objectives
- Uncover which business metrics to track and report when implementing UX strategies
- Effectively communicate the value of UX to stakeholders
- Prioritize the most impactful UX solutions for your organization
- Demonstrate the measurable business outcomes produced by your UX efforts
