Publisher's Synopsis
The book explains best practice user experience design and usability testing tools and techniques such as:
- Wireframes
- Personas
- Mind-mapping
- Mental models
- Prototyping
- Card sorting
- Eye-tracking
- Use cases
- User profiling
- Interaction design
- Information architecture
- Content writing
- Customer journey maps
- UX design and usability testing tools
- Customer experience evaluation It also includes international UX and usability principles and guidelines mainly based on UXPA (User Experience Professionals Association) standards. Sample project documents, diagrams and user interface designs are used to better explain these tools, techniques, methods and guidelines.
