Book (14 Jul 2016)
Not available for sale
Out of stock
This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.
| ISBN: | 9781473986404 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 14 Jul 2016 |
| DEWEY: | 658.812 |
| DEWEY edition: | 23 |
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