Publisher's Synopsis
Marketing Management is one of the most fundamental areas of concern in this contemporary world. No doubt the phenomenon of designing, manufacturing, estimating benefits and costs have changed a lot but marketing is the functional area that has witnessed crucial level of competition in the recent business arena. It is also one among the most relevant field for research and study for students, scholars as well as other researchers. This book is one such initiative that is equipped with MCQ's on Marketing Management and surely shall help the learners up to greater extent in getting latest knowledge and qualifying competitive examination. The book has been written with one prime objective of providing comprehensive knowledge to those students who are eager to qualify UGC NET/SET/SLET and want to join the prestigious teaching profession. The themes on whom various MCQ's have been covered in this book include understanding of Marketing Management, Marketing Strategies, plans and policies, Corporate and Business level planning, Analyzing Marketing Comprehensions, Internal and external environment and environmental sectors, marketing research and forecasting, customer value analysis, customer and business markets, buying and decision process, segmentation and positioning, building brands, analysis of market competition, product and pricing strategy, designing and management of services, designing of marketing channels, ebusiness and ecommerce, integrated and holistic marketing, promotion mix, global marketing, holistic market orientation, social responsibility and marketing etc.
I hope that the book will be highly appreciated by students, scholars and teachers. Moreover, I welcome all suggestions that will help in appraising contents and enrichment of this book.
