Hardback (17 Oct 2008)
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Out of stock
Whether your business is large or small, your brand is probably the single most important and valuable asset of your organization. In this text, Sexton explains everything you need to know to make your brand - and your business - 'stick' in the minds of your customers.
| ISBN: | 9780470189009 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 17 Oct 2008 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 316 |
| Weight: | 544g |
| Height: | 238mm |
| Width: | 163mm |
| Spine width: | 29mm |
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