Publisher's Synopsis
For Freshman Year Experience or Orientation courses. Written in an engaging and clear style, this brief, user-friendly introduction to the world of business is designed to help students who "think" they are interested in business get an idea of their curriculum and career options. It introduces students to basic business concepts they will encounter repeatedly in their business education and also introduces career options and requirements. Authoritative and real-world in focus, the text features contributions by 13 business professors/staff persons - all of whom are highly regarded in their academic fields.
