Book (13 Jul 2016)
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AMA TV takes a look at marketing to the largest overlooked segment of the population: baby boomers. Plus, viewers get interview recommendations and some insight into management leadership.
| ISBN: | 9781473986183 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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