Publisher's Synopsis
How do you sell a war? How do you turn industrial waste into fertiliser? How do you make sure the public don't get in the way of the smooth functioning of democracy?
Toxic Sludge is Good for You explains exactly how the magic of modern PR transforms the favoured policies of the rich and the powerful into uncontroversial common sense. It is the most important book about the methods and objectives of corporate public relations ever published. Reading it will make life for the executives at Hill & Knowlton, Ketchum and Burson-Marsteller a little bit more difficult. And that can only be a good thing.
