Publisher's Synopsis
This text aims to provide travel and tourism students with a sound appreciation of the current trends and issues influencing tourism throughout Europe. It complements individual texts examining tourism in the student's home country, and provides the wider context necessary for a full understanding of the subject.;Each chapter provides an in-depth analysis of a theme, drawing on reports, statistical data and media coverage from different countries. In each case, the role of the relevant pan-European organizations is examined. The main body of each chapter is followed by case-studies on a theme, drawn from a range of countries, and branches of the industry. Cases include the Dutch company Centre Parks, Business Tourism in Budapest, the impact of the Madrid-Seville TGV route and the Channel Tunnel. The emphasis is on activity-learning, with the inclusion of student exercises and assignments to develop understanding.;It is aimed at BTEC National and HND students in Travel and Tourism taking a European Studies or European Tourism option unit.
