Publisher's Synopsis
Written for students taking any course in tourism which is co-ordinated by CERT, this book is also relevant to those studying tourism as part of a hotel management, leisure and marketing courses.;Key concepts are illustrated by Irish examples and case studies, with the relevant Irish statistics, including those from Northern Ireland. The book examines the structure of the tourism and travel industry in Ireland and key aspects of the Irish tourism product, including transport, accommodation, attractions, heritage, environment and activity holidays. The roles of the travel agent, tour operator and ground handling agent are dealt with and questions are included at the end of each chapter.
