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Tourism Marketing

Tourism Marketing A Strategic Approach

Paperback (31 Mar 2021)

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Publisher's Synopsis

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Book information

ISBN: 9781774636954
Publisher: Apple Academic Press
Imprint: Apple Academic Press
Pub date:
DEWEY: 910.68
DEWEY edition: 23
Language: English
Number of pages: 330
Weight: 624g
Height: 154mm
Width: 228mm
Spine width: 20mm