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Tourism Marketing, Lead Scoring, and Consumerism

Tourism Marketing, Lead Scoring, and Consumerism - AMA-TV

Book (14 Jul 2016)

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Publisher's Synopsis

AMA TV examines marketing practices in difficult situations, highlighting the actions of a marketing agency during the riots in London before the Olympic games. This episode also discusses maximizing resumes and the importance of happiness in campaigns.

Book information

ISBN: 9781473986091
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.8
DEWEY edition: 23