Publisher's Synopsis
Total Resource Development in Higher Education; Corporate and Foundation Relations Officers' Perspectives on Implementation examines how Corporate and Foundation Relations (CFR) officers participate in generating revenue for their institutions under the overall banner of total resource development (TRD). Higher education has not responded sufficiently in determining the activities, allocating the resources, and providing employee guidance and benchmarks for the changing role of CFR officers as they, in turn, have responded to increased institutional demands for resources. Research shows that administrators have low levels of understanding of the methods and procedures available to acquire funds from the corporate and foundation sectors. This book provides perspective and clarification of the CFR officer's true role and is essential because the CFR officer, perhaps more than any other single fundraising officer, is positioned to lead an institution in developing, cultivating and strengthening multiple and varied revenue streams.
