Publisher's Synopsis
This study provides comprehensive coverage of the subject of total quality management. It presents a simple model for TQM, and is illustrated with numerous real-life cases.;The text also demonstrates how a TQM strategy can be applied in all business activities to achieve top-quality performance overall, not just in products or services.;This volume provides comprehensive coverage of Total Quality Management (TQM) for students. This book presents a simple model for TQM in a logical sequence, and is illustrated with real-life cases. It demonstrates how a TQM strategy can be applied to all business activities.;The book is divided into five parts, each part is followed by case studies, discussion questions and assignments. It is suitable for undergraduate and postgraduate students following business or management courses, and is a practical introduction to the subject.
