Publisher's Synopsis
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics:
- - Launching Your PR Campaign
- - Ways to Approach the Press
- - Creating Your Press Materials
- - Using a Website or Blog in Your PR Campaign
- - Sending Your Press Materials to the Media
- - Doing Follow-Up
- - Keeping Track of Your PR
- - Getting Your Work Published
- - Using E-Books to Promote Your Product or Service
- - Creating a Package with Audiobooks And Videos
- - Creating and Attending Networking Events
- - Using the Social Media
- - Assessing Your PR Campaign
- - and More...
