Publisher's Synopsis
Top 10 Tips For Your Top 10 CustomersAlthough the world is changing rapidly, this book is based on a timeless business principle... look after your most important customers before someone else does! In the future, many customers will be managed by technology on a transactional basis, but the larger key accounts (often the 20% of customers generating 80% of the business) will be managed through transformational, strategic partnerships based on rapport, trust, added va.