Publisher's Synopsis
Tips for the success of YouTube channelAn important guide for beginnersYouTube is the second largest search engine. With 5 billion video views being watched each day this is one of those marketing channels you wish you started using sooner. The average mobile user spends 40 minutes watching YouTube videos showing a high level of engagement. How to video searches keep climbing up making tutorials one of the most popular types of videos you can create.While it can be hard to stand out on the platform, only 9% of American small businesses market their brand on the platform. You can give your brand a competitive advantage by marketing on YouTube. This can be done by creating how to videos, vlogs, interviews, webinars, screencast videos or product reviews. You can choose to monetize your channel with ads, links to your products or both. Product links can be added in the video description to drive potential customers to your online store.Example: Luxy Hair, a Shopify merchant, grew quickly because of their YouTube channel which has over 3 million subscribers. Their channel features hair tutorials featuring their hair extensions without over-selling it. In their description section, they include a link back to their website so that people watching their video can buy their extensions easily. They create stunning YouTube thumbnails with beautiful hairstyles to encourage click through. Pay close attention to how they name each video. They don't use clickbait headlines but use language that would still encourage people to watch to learn more.
