Publisher's Synopsis
What does it mean to be a leader in a world where creativity is the ultimate competitive advantage? How can we unlock the full creative potential within our organizations?
Thriving on Creativity: A Leader's Guide to Building a Creative Future is an essential resource for leaders who recognize that creativity is no longer a luxury but a necessity in today's fast-paced, innovation-driven world. Written by an award-winning Creative Director with a distinguished history in creativity education, this book offers a fresh and intriguing perspective on harnessing the creative potential within all organizations.
Unlike typical how-to books, Thriving on Creativity empowers leaders to unlock the creativity within themselves and their teams. It's a strategic exploration that goes beyond the surface and delves into the distinctions of what it takes to be a leader for creativity. The book challenges conventional wisdom and encourages leaders to embrace new approaches to communication, collaboration, and creative exploration.
Whether you are leading a Fortune 500 company or a small startup, Thriving on Creativity offers actionable strategies that can be tailored to your unique challenges, helping to drive innovation and long-term success.
