Publisher's Synopsis
In today's difficult economic environment a company must embrace thought-provoking, concept-driven graphic design in order to stand out from its competitors. Three Guys & a Bookcase endeavours to explain how one company uses the visual language of graphic design to do just that. Red&Grey Design is a multidisciplinary design company founded in January 2003 by National College of Art and Design Graduates, Bob Gray, Richard Weld-Moore and Keith McGuinness. The book examines their history and work, considers their influences and describes the processes involved in creating contemporary commercial design work, which now forms such a ubiquitous backdrop to all our lives. The book also showcases a selection of their work for clients including the Dublin International Film Festival, the National College of Art and Design and The Bingham Cup 2008. Three Guys & a Bookcase is aimed at Irish and international designers, design students and academics interested in both the practice and theory of contemporary design. Of course anyone who appreciates creative thinking and the processes involved may also enjoy this book.
