Publisher's Synopsis
In normal times a financial advisor has three competitors: investors who do it themselves, client inertia and other advisors. In the wake of Fall 2008 do-it-yourselvers have lost confidence, inertia that kept clients from seeking investment advice from an outside advisor has significantly diminished and other advisors are nursing their wounds. Clients may not know what to do, but they want to do something. Advisors who are willing to lead the way will keep their clients and capture new ones. The biggest question a financial advisor faces now is, Can I trust you? It is your time if you can change your perspective, reframe the situation and see it as an exceptional opportunity to optimize your business and move forward with vigor. Great accomplishments and contributions require great challenges.
