This Is PR The Realities of Public Relations - Wadsworth Series in Mass Communication and Journalism

Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg

11th Edition, International Edition

Paperback (05 Feb 2012)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (05 Feb 2012) - 11th Edition $213.78

Publisher's Synopsis

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Book information

ISBN:	9781133307617
Publisher:	Cengage Learning
Imprint:	Wadsworth
Pub date:	05 Feb 2012
Edition:	11th Edition, International Edition
DEWEY:	659.2
DEWEY edition:	23
Language:	English
Number of pages:	369
Weight:	680g
Height:	251mm
Width:	203mm
Spine width:	15mm