Publisher's Synopsis
With endless potential customers to reach, and endless techniques to try to do it, how do you choose the right ones? This brief guide will give you some of the basics for getting started and show you how to narrow your focus to those potential customers and clients that will be most receptive to your unique message.
This Book Will Teach You Marketing Fundamentals tackles one of the most important subjects any business faces today: making enough professional noise to attract attention, clients, and customers. The world of marketing seems to get more congested with each year. The time-honored media of television, radio, and magazines are still going strong; advertising remains a multi-billion dollar industry. Add in the jumble of social media sites and platforms, blogs, talks, videos, and everything else you can think of and the possibilities to market seem endless. That's both overwhelming and encouraging. There have never been more opportunities to make your voice heard, but you have to do it the right way, and that's where this handy guide comes in.
Whether you're marketing for a company, your own business, or your own personal projects, you'll learn how to find your people, target campaigns for the right groups, create solid marketing plans, make a memorable impact on your desired audience, and make yourself stand out in a crowd of competitors all screeching to have their messages heard first. You don't need to be the loudest, or get your message out to everyone in the world; you just need to have a solid plan and strategies tailored to your own needs. Marketing can be exhausting, so let this book help you market smarter, and be amazed at the results!
