Publisher's Synopsis
This short and useful book teaches readers the basics of sales and cultivating and keeping customers. You may be selling a product or service, or you may be selling yourself to an interviewer, but having the right mindset from the beginning is crucial to achieving success.
This Book Will Teach You Essential Sales Strategies dives into the world of sales, one of the key components of most businesses. Sales aren't only about products and services; you are selling the idea of yourself at an interview, or when speaking with a potential client, for example. Within a company framework, sales can be business-to-business (B2B) or business-to-customer (B2C), both of which can be crucial to a thriving, successful company. It can be a massive undertaking or a simple one, but it can feel confusing and overwhelming to both the beginner and also the novice.
Whatever you're selling, establishing the right attitude is essential! If reaching out to others to sell anything petrifies you with fear (... not to worry, it does for a good many people!), the advice here will help you to overcome that and gain confidence in your selling abilities and what you have to offer. You also learn about developing good relations with your potential customers, understanding and meeting their needs, why failure isn't always a bad thing, and why closing the deal is only one of the goals of a good sale. With this guide, you'll be able to overcome your doubts and be on your way to mastering the art of selling
