Publisher's Synopsis
What if innovation were not about thinking faster, but thinking deeper?
In a world craving meaning, agility, and human connection, Design Thinking emerges as more than a method - it's a mindset, a creative posture, a way of seeing and building the future together.
Whether you're leading a multinational company, managing a small local business, teaching, or simply curious about how ideas take flight, this book invites you on a journey to understand and apply the powerful principles of Design Thinking. With clarity, warmth, and poetic insight, it guides you through every step - from empathy to ideation, prototyping to testing - and reveals how organizations big and small have transformed through this human-centered approach.
You'll discover tools, real-life case studies, and practical guidance, but also a deeper philosophy: that innovation begins with listening, that creativity is collective, and that even the smallest change can reshape the world.
Accessible, inspiring, and rooted in real experience, this book is your companion to making innovation meaningful - and beautifully human.
