Publisher's Synopsis
Get the professional insights behind: -
- How do you create and maintain a profitable brand?
- How do you write a brief?
- How do you know if your advertising is a failure? What is the best way to judge it?
- How do you choose an advertising agency? What are the pitfalls to look out for?
- Why is it that mavericks create great brands?
- Undermining honesty.
- The value of being small
- How can people become brands?
- The many other ways to successfully promote your company or brand, without using expensive advertising.
- How to create a website that fully engages your customers and increases your profits.
- How to create and use Social Media effectively.
- How to create your own advertising.
- Using, and creating Print, Radio, TV, and Billboard advertising.
- Where can you find the best research about your customers?
- How to create and use promotional ideas.
- Where will it all end? What are the trends?
