Publisher's Synopsis
Subhash Chandra, the promoter of Essel/Zee Group, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider. Starting work as a teen to pay off family debts, he'd had to rely on bluff, gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the ertwhile USSR. Always a risk-taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. His Zee TV, India's first private Indian TV channel, changed the rules of the game. 'The Z Factor' is a candid memoir of a truly desi self-made businessman who continues to reinvent himself - he is now a Rajya Sabha MP as well as a major player in the field of infrastructure.
