Publisher's Synopsis
Make a bigger impact with a new approach to strategy, funding, engagement, and more The XYZ Factor describes how organizations can build social movements and create change, regardless of org type or size. Based on the model used by DoSomething.org, the book features impact stories, engagement models, and proven tactics from the field. Designed for organizations looking to make a bigger social impact, this helpful guide provides a fresh take on organizational culture, emphasizing creative thinking and the strategic use of data, brand, corporate partnerships, and strategic partners. Readers will find practical advice on zero–dollar marketing, user engagement, and acquisition, and candid discussion on program analysis and knowing when to give the green light. DoSomething.org spearheads national campaigns to help teens and young adults make an impact, without needing money, an adult, or a car. They make it easy for their member base of 2.5 million young people to make change around bullying, violence, the environment, and everything in between. The XYZ Factor describes the tools, techniques, and insights that make DoSomething.org so successful, helping nonprofits and for–profits alike rethink their impact strategy. Create an "impact culture" that affects big change Discover the secrets to engagement and effective impact strategy Learn the tricks that increase impact while reducing program costs Organizations around the world want to know the secrets to DoSomething′s success. Is it the people, the strategy, the causes, the marketing, or something more ephemeral? This book divulges those secrets, straight from the source, in a practical way that empowers other organizations to follow suit. For anyone ready to see real change, The XYZ Factor can help make it happen.
