Publisher's Synopsis
Discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan.
Paperback (28 Feb 1997)
Not available for sale
Out of stock
Discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan.
ISBN: | 9781885167040 |
Publisher: | Bard & Stephen |
Imprint: | Bard & Stephen |
Pub date: | 28 Feb 1997 |
Language: | English |
Number of pages: | 223 |
Weight: | 318g |
Height: | 229mm |
Width: | 152mm |
Spine width: | 16mm |