The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups - The Wilder Nonprofit Field Guide Series

Judith Sharken Simon, Amherst H. Wilder Foundation

Paperback (04 Mar 1999)

Not available for sale

Out of stock

Publisher's Synopsis

Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action:

1. Create a focused purpose statement
2. Set up a realistic timeline
3. Decide who and how many participants to invite
4. Generate questions that'll get the information you need
5. Write a focus group script
6. Choose a facilitator
7. Find a location that puts people at ease
8. Run the focus group
9. Put the results into action.

Each step is followed by a task statement that sums up what you need to do before moving on. Examples, worksheets, answers to frequently asked questions, and an annotated bibliography make the job even easier.

People feel flattered when you ask for their opinions; in fact, most love to tell you what they think. With Conducting Successful Focus Groups, you'll have the tools to use focus groups effectively and make better-informed plans.

Book information

ISBN:	9780940069190
Publisher:	Turner Publishing Company
Imprint:	Fieldstone Alliance
Pub date:	04 Mar 1999
DEWEY:	658.4012
DEWEY edition:	21
Language:	English
Number of pages:	70
Weight:	222g
Height:	254mm
Width:	204mm
Spine width:	7mm