Hardback (01 Jun 2018)
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This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
| ISBN: | 9781527508750 |
| Publisher: | Cambridge Scholars Publishing |
| Imprint: | Cambridge Scholars Publishing |
| Pub date: | 01 Jun 2018 |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Number of pages: | 251 |
| Weight: | 440g |
| Height: | 210mm |
| Width: | 148mm |
| Spine width: | 20mm |
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