Paperback (28 Apr 1975)
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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
| ISBN: | 9780803904941 |
| Publisher: | SAGE Publications |
| Imprint: | Sage |
| Pub date: | 28 Apr 1975 |
| DEWEY: | 302.23 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 318 |
| Weight: | 500g |
| Height: | 230mm |
| Width: | 150mm |
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