Paperback (19 Jan 2010)
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As universities and colleges across type attempt to position themselves for greater prestige and increased resources, they are using intercollegiate athletics in strategic ways. Spectator sports, in particular, raise institutional profile, while underscoring the collegiate atmosphere long associated with universities within the popular culture.
| ISBN: | 9780470565391 |
| Publisher: | Jossey Bass |
| Imprint: | Jossey-Bass |
| Pub date: | 19 Jan 2010 |
| Number of pages: | 112 |
| Weight: | 208g |
| Height: | 227mm |
| Width: | 165mm |
| Spine width: | 7mm |
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