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The Uses of Intercollegiate Athletics: Challenges and Opportunities

The Uses of Intercollegiate Athletics: Challenges and Opportunities New Directions for Higher Education, Number 148 - J-B HE Single Issue Higher Education

Paperback (19 Jan 2010)

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Publisher's Synopsis

As universities and colleges across type attempt to position themselves for greater prestige and increased resources, they are using intercollegiate athletics in strategic ways. Spectator sports, in particular, raise institutional profile, while underscoring the collegiate atmosphere long associated with universities within the popular culture.

Book information

ISBN: 9780470565391
Publisher: Jossey Bass
Imprint: Jossey-Bass
Pub date:
Number of pages: 112
Weight: 208g
Height: 227mm
Width: 165mm
Spine width: 7mm