Publisher's Synopsis
The inside scoop… for when you want more than the official line! More and more people are giving up traditional storefront businesses and starting their own businesses on the Internet. You, too, have a terrific idea for a business, but you're also unsure of how much business can really be done over the Internet. Before you can even get started, you need to know not only what it takes to start up a business, but also how to set up a Web page, what product is right for you, and what the first steps are to advertising online. You want the inside scoop. The Unofficial Guide™ to Starting a Business Online is designed to give savvy consumers a fool–proof appraisal of the best ways to set up a online business with unbiased recommendations that are not influenced by any company, product, or organization. The Unofficial Guide™ to Starting a Business Online is intensively inspected by The Unofficial Panel of Experts: Sara Unrue Koulen is a Web site developer for technology–based businesses and Jerry Osborne became an expert on e–commerce Web site design while planning his own site about rock music. These specialists ensure that you are armed with the most up–to–date insider information on the subject of e–commerce and are told exactly what "the Official establishment" doesn't want you to know. Vital Information on planning your business before you go online Insider Secrets on how to avoid the most common online business mistakes Money–Saving Techniques on using inexpensive advertising to target your niche market Time–Saving Tips on turn key solutions for setting up your Web site The Latest Trends in URL registration, search engines, secure credit card transactions, and Web graphics Handy Checklists and Charts that help you determine when you're ready to go online visit us on–line at www.idgbooks.com
