Publisher's Synopsis
One of the hottest trends in pop culture, Second Life©, is a virtual, 3-D "world" that exists on the Internet. Populated by adults and teens alike - in numbers going into the tens of millions - those who use Second Life© barter and buy much the way they do in real life. They're also just as open to ads, products, and marketing-and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life© Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples - from IBM creating a collaborative virtual workspace, to start-up companies with virtual goods, to Princeton University offering Second Life© classrooms - and provides proven techniques for successfully generating buzz through Second Life© - centered promotions and advertisements. This is one book that reveals the best ways to make money using the hottest thing online.
