Publisher's Synopsis
Written in an engaging, easy-to-follow style, this book exposes the audience to the breadth of the field of health care without overwhelming them with detail. This book is unique in that it combines a health perspective with a business perspective. Not only does it carry a view of healthcare as an industry and business, facing the same problems all businesses face to maintain competitive advantage in the marketplace, but it also focuses on the delivery system, and addresses the perpetual tradeoff between access, quality, and cost of services.
