Publisher's Synopsis
Global markets, the service economy, Japanese competition, increased consumer sophistication - the world of business is as fast-moving as ever, but as this controversial study claims, many traditional strategies have either simply failed to keep pace or lost their sense of direction. The only way forward is change. Weaving together insights gleaned from philosophy, psychology, economics and management science, and analyzing such examples as the decline of the US auto industry, the Bhopal disaster and the scare at Three Mile Island, the authors reveal that simplification is a thing of the past, and that varying perspectives, multiple realities, and openness to multiple solutions are the key to modern business thinking and decision-making.
