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The Ultimate Guide to Sports Marketing

The Ultimate Guide to Sports Marketing

2nd Edition

Hardback (16 Apr 2001)

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Publisher's Synopsis

This guide to sports event management and marketing provides tips on how to enter the sports marketing field, how to use the Internet as a marketing tool, and advice on acquiring funding for sports events.

Book information

ISBN: 9780071361248
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: 2nd Edition
DEWEY: 796.069
DEWEY edition: 21
Language: English
Number of pages: 315
Weight: 682g
Height: 238mm
Width: 163mm
Spine width: 30mm